Simply put, I love helping businesses achieve their goals through good marketing, and I've been doing so since 2021.

I started my marketing career in Higher Education at the University of Essex, and since then I've worked across a huge range of industries, which taught me that good marketing isn't about templates; it's about really understanding who you're talking to. These days, I focus that experience on values-led businesses, because that's where I do my best work and where I feel most connected to what I'm helping build.

What brings all this together is that I love nothing more than working with people who have genuine passion and goals for their work. All the founders and directors I work with are excellent at what they do; they could talk about it for hours, but they don't always know how to get that passion across to their customers. Watching that uncertainty turn into genuine excitement and results is why I do what I do.

Why it matters to me

Outside of work, you'll usually find me outdoors, whether that's hiking, running, or just being somewhere green. It's not a coincidence that I've ended up marketing the businesses I have. I care about this world the same way my clients do, and that shapes how I work with them.

I'm also passionate about bringing a real community feel to social media. I find people fascinating, courtesy of my English Literature degree, and understanding them properly is what shapes my whole approach to marketing.