PRIVACY POLICY

K Bird Marketing ("I", "me", "K Bird Marketing") is committed to protecting your privacy. This policy explains what personal data I collect through kbirdmarketing.com, why I collect it, how I use it, and what rights you have over it. It's written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

I am the data controller for the personal data described in this policy.

Who I am

K Bird Marketing is operated by Karla Bird, a sole trader based in the UK.

Contact: Karla.birdmarketing@outlook.com
Website: kbirdmarketing.com

If you have any questions about this policy or how your data is handled, please get in touch using the details above.

What personal data I collect

Depending on how you interact with the website, I may collect:

  • Contact form submissions: name, email address, company name, and any other information you choose to include in your message.

  • Email newsletter sign-ups, where this feature is in use: name and email address, collected with your consent when you subscribe.

  • Booking or scheduling submissions, where a booking tool is in use: name, email address, and any details you provide to arrange a call or meeting.

  • Website usage data: information such as your IP address, browser type, device type, pages visited, and time spent on the site. This is collected automatically where analytics tools are active on the site.

  • Cookies: small data files stored on your device, where cookies beyond strictly essential ones are in use. See the Cookies section below.

Not all of the above are necessarily active on the site at all times. This policy describes the categories of data that may be collected as the website's tools and features develop. I do not collect sensitive categories of personal data (such as health or financial information) through this website.

How I use your data

I use the personal data I collect to:

  • Respond to enquiries made through the contact form

  • Provide quotes, proposals, or information about my services

  • Send marketing communications, but only if you've opted in to receive them

  • Understand how visitors use the website, so I can improve it

  • Meet legal and accounting obligations (for example, retaining client contract and invoice records)

Lawful basis for processing

Under UK GDPR, I rely on the following lawful bases:

  • Consent: for email marketing sign-ups and non-essential cookies

  • Legitimate interests: for responding to contact form enquiries and analysing website usage to improve services, where this doesn't override your rights and interests

  • Contract: where processing is necessary to deliver services you've engaged me for

  • Legal obligation: where I need to retain records for tax and accounting purposes

Cookies

This website may use cookies to operate essential site functions and, where analytics or marketing tools are active, to understand how visitors use the site.

  • Essential cookies: required for the website to function and cannot be switched off.

  • Analytics and marketing cookies: help me understand visitor numbers and behaviour, or support advertising activity. Where these are used, they are only set with your consent, collected through a cookie consent banner.

You can control or delete cookies through your browser settings at any time. Blocking cookies may affect how the website functions.

Sharing your data

I do not sell your personal data. I may share data with:

  • Third-party service providers who help me run the business, which may include email marketing platforms, scheduling or booking tools, website analytics providers, and website hosting, each acting under their own data protection obligations

  • Professional advisers, such as my accountant, where necessary

  • Law enforcement or regulators, if required by law

Some of these providers may be based outside the UK, including in the United States. Where this is the case, I only use providers who offer appropriate safeguards recognised under UK GDPR, such as the UK's International Data Transfer Agreement or equivalent Standard Contractual Clauses.

How long I keep your data

  • Contact form enquiries: retained only as long as needed to respond to your enquiry, or longer if a client relationship develops, in which case standard business record retention applies

  • Newsletter sign-ups: retained until you unsubscribe

  • Client and financial records: retained for the period required by HMRC (currently at least 5 years after the relevant tax year)

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data I hold about you

  • Have inaccurate data corrected

  • Request deletion of your data, where applicable

  • Restrict or object to certain processing

  • Withdraw consent at any time, where processing is based on consent

  • Request your data in a portable format

  • Complain to the Information Commissioner's Office (ICO) if you believe your data hasn't been handled properly

To exercise any of these rights, contact me at [EMAIL ADDRESS].

You can also lodge a complaint directly with the ICO at ico.org.uk.

Changes to this policy

I may update this policy from time to time to reflect changes in how the website operates or in data protection law. The date at the top of this page shows when it was last updated.

Contact

If you have any questions about this privacy policy or how your data is used, please contact:

Karla Bird
K Bird Marketing
Karla.birdmarketing@outlook.co,
kbirdmarketing.com